Marketing Page Automation

Typeform's product and marketing pages were built on a Next.js and Contentful platform.

Generating product and marketing pages involved significant manual engineering work, and delivering a template could take months.

• Pages needed to come from structured content so non-technical teams could own the inputs.
• The platform supported localisation and reusable components that the automation had to respect.

What I owned

• Led development of the Node.js automation system
• Tooling that let marketing teams launch campaigns with less engineering involvement
• Contributions to the wider Next.js and Contentful platform, including localisation and reusable components

The wider team. Built on a shared marketing platform with engineering and marketing colleagues.

Instead of hand-building each page, I automated generation from structured content, removing the repeated manual engineering work.

1. 01

   Structured content as the input

   Pages are generated from content entries rather than from bespoke code, which is what lets marketing teams drive the process.

2. 02

   Automation alongside the platform

   The generator fits the existing Next.js and Contentful setup, reusing its components and localisation rather than creating a parallel system.

• A Node.js system that generates pages from structured content in Contentful.
• Reusable Next.js components and localisation support within the wider platform.

• Node.js
• Next.js
• Contentful
• Automated testing

• The system supported more than 1,200 product and marketing pages.
• Once the structured content was supplied, template delivery was reduced from months to under one hour. This covers template delivery only; it does not include creating content, review or publishing.